Feeling the need for speed in a one-stop content shop? Ingest with the Mimir mobile app, transcribe, auto-tag, and collaborate on growing files, apply industry-standard editing in Cutter – and never leave Mimir.
Bergen, Sept 2: True serverless asset management company Mimir announces a suite of features and tools in its cloud-native media production and collaboration platform focused around efficient and stable content creation at high speed - from anywhere.
Mimir mobile app
In the field with only your phone to capture and deliver those news moments? A brand-new mobile ingest app for Mimir is coming to the Android and iOS app stores - the Mimir app gives you stable, fast upload of any file as well as live streaming capabilities from your mobile device. Gone are the days of wonky uploads through mobile OS browsers and the hassle of moving files to a laptop before re-tethering to your phone to upload. With the Mimir app, you are a click away from putting files directly into your MAM for anyone, anywhere to access. And if things are developing fast, you can start a live stream from the app that goes straight into Mimir, where it becomes available as a growing file and is available for transcription and editing immediately.
Cutter
Mimir’s in-MAM editing tool Cutter, has always been a fast way to do a quick and dirty cut of a story. Now it’s just as quick but maybe a little less dirty with all the tools you’d expect from an industry-standard quick edit tool. J-cut and L-cut? Check. Audio control and keyframes? Of course. Dissolve, blurring, Ken Burns? You bet. Advanced autoframing to match your desired output format? Surprise!
“The industry is no longer willing to spend extra clicks, time, and money on the most frequent, straightforward editing jobs - it has become clear that this task should be handled inside the asset management system to save precious time and drive up productivity. We think this way of working will take over simple editing while advanced edits, long-form content, and more will stay with NLEs - which is why we will not compromise on our integration with these tools,” says Fonn Group CEO Haavard Myklebust.
…and one more thing. Everyone and their mother is talking about agentic AI. Want to see it actually work? Swing by booth 7.A53 at the RAI.
About Mimir
Mimir is a cloud native media production and collaboration platform for professionals. It embodies the front line of cloud-native platforms, redefining efficiency, seamless workflows and collaboration from any location. The platform offers MAM, PAM and DAM functionalities for any kind of asset from media to Premiere projects, graphics and documents. Using AI for automated metadata logging, Mimir offers industry-leading search, discovery and access to all your assets from anywhere - all from within a web browser.
Customers are, amongst others, CBS News, VRT, NRK, Axel Springer, blinx, GB News, Deutsche Presse-Agentur, Formula E, TV 2 FYN, Sky News Australia, The New York Times, News UK, TVNZ, and ausbiz. Mimir has won several prestigious industry awards since its launch in early 2019. Visit onemimir.com
Press contact:
André Torsvik andre@fonngroup.com