Gather, compare and work with images; pitch-perfect audio handling; semantic search filtered with metadata – at NAB 2025 Mimir takes cloud-native, serverless asset management to the next level.
Bergen, April 1st: Cloud-native asset management company Mimir announces adding advanced image capabilities to its cloud video production and collaboration solution, ensuring content creators and media companies can work with all their media - not just video.
See a quick demo of the new DAM features in Mimir!👇
DAM!
Media houses are not just video houses - images are an essential part of the publishing workflow for broadcasters and publishers alike. Numerous powerful image features have been added in a massive expansion of Mimir capabilities. These include but are not limited to
- Side-by-side comparison of multiple images
- Zooming
- Crop to any aspect ratio
- Quick nav with jump points in metadata
- Freely definable thumbnail overlays
- Bulk item updating for high-volume workflows
- Custom Metadata embedded in exported images
…and that’s just a snapshot. Mimir is ready to handle massive image libraries alongside enormous video libraries, meaning all your content finally has a single home — in Mimir.
Amp up your audio
What’s the most important part of video? The audio. To satisfy the audiophiles in the audience, Mimir can now work with 16 full audio channels. You can route, mix, match, mute, and export in any configuration you choose. Need to lose some tracks? Mute that background noise. Got your interview sound on 7 and 15? Lay them where you want in the export from the Mimir Cutter. You can even live record and work on growing audio files, as well as display waveforms for all kinds of audio.
Here’s a peek at audio waveforms and channel selection!👇
Refined semantic search
Remember NAB 2024, when Mimir was the first cloud-native MAM to integrate semantic search properly? This revolutionary search tech leverages LLMs and AI understanding of image content to search not for tags and metadata but for context, meaning, and non-verbal cues. This gives a different approach and set of results than traditional search. But as important as being able to leverage semantic search is being able to refine and display the results in a manner that delivers real value. By combining fully automated, incredibly rich metadata as a filter for semantic search, Mimir now offers a way to get the best of both worlds. None of your content will be safe from use ever again.
Semantic search, filtered with metadata!👇
Press contacts:
André Torsvik - andre@fonngroup.com
Haavard S. Myklebust - haavard@fonngroup.com
Want to see this live? Book a demo at NAB and look us up at stand SL6826!
🎫 Register for a free attendee pass using our code: NS3498