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Press release Dec 21, 2021 

Mimir chosen as the central production asset management (PAM) tool at Deutsche Presse-Agentur 

dpa - Deutsche Presse-Agentur GmbH commissioned our reseller Qbics media GmbH to implement a new, cloud-based media asset management for their video production, with Mimir as the central PAM tool.

"We landed the deal with Mimir as the chosen PAM, which impressed in particular with its intuitive interface and the diverse AI services. With Mimir, dpa will get a central video production workflow for their video journalists and editors. The aim is to optimize the efficiency and speed of content production for distribution to dpa customers" says Michael Schueller, Managing Director at Qbics media GmbH


Mimir will be supplemented by individual modules and interfaces by Qbics media, for mapping the individual processes and workflows of the video journalists in interaction with Adobe and with dpa's web (CMS) system.

The first phase of the project will be implemented in Q1 2022 and made available to the dpa users, both internally and externally. 

About Mimir

Mimir is a native cloud production asset management and AI tool used by production companies, broadcasters, digital agencies, schools, organisations and companies, worldwide. It launched in early 2019 as a tool for cloud storage and backup, for smart media search, and for automating metadata enrichment using integrated AI technologies.

Learn more about Mimir here


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Håvard Saunes Myklebust
CEO in Fonn Group

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Ingrid Agasøster
COO in Fonn Group 

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