Cloud production and collaboration like you have never seen before

With Mimir, you give your journalists and editors a powerful collaboration, production and AI tool.

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Introducing Mimir

Mimir is a video collaboration and production platform for professionals that runs in the cloud. Mimir has production asset management, archive, asset management, and object-store features. It integrates with a wide range of AI technologies for automatic metadata enrichment. Mimir is used by production companies, broadcasters, digital agencies, schools, organisations and companies worldwide.

Mimir launched in early 2019 as a tool for cloud storage and backup, intelligent media search, and automating metadata enrichment using integrated AI technologies.

Since its launch, the Mimir team have released 300+ product features, including live production and sharing features. Today the product is one of the most comprehensive native-cloud video collaboration tools in the market, with tight integrations to the Adobe and Avid platforms for editors and cloud newsroom tool Dina for storytellers and journalists.

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Key benefits of Mimir

Live production

With its new live features, Mimir can control AWS Elemental Live supporting customers who want to minimize their on-premise infrastructure and save costs.

Mimir supports live transcription, adding to the extensive list of integrated artificial intelligence technologies for AI-assisted metadata logging.

Mimir users can manage their live schedules with tight integration to Adobe Premiere Pro for their editing projects.

See list of Mimir integrations

Discover your content

With Mimir anyone working with video and images can easily find what they need for their stories and projects. Mimir has an easy to use search with built-in advanced search options.

Mimir users can search for video titles, persons, objects, spoken words, translated spoken words, and any other logged metadata. Search filters can be combined for advanced search.

Finding the content you need is fast and reliable, saving you both time and money. And maybe you can discover new assets from your archives?

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Move your content to the cloud

With Mimir, you can move your media assets to the cloud and at the same time automate your metadata logging by using the integrated artificial intelligence (AI) services. Time consuming tasks, such as speech-to-text transcriptions, multi language translations, event tagging, object and face recognition, and more, are done automatically for you.

Mimir can be set up in an all-cloud environment and in a hybrid cloud environment.

High resolution material can be uploaded directly in the Mimir web application with a lower res version (proxy) available for both preview and for editing.

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Find who said what

Mimir integrates with a range of AI technologies for face and celebrity detection. Using the celebrity service from AWS, as example, gives access to 600.000+ celebrities.

In addition, customers can build their own persons collection and share this between all Mimir users, making it easy to find who they need from their media archives.

When searching for a person and for spoken words from video transcripts, Mimir highlights where in a video clip the person appears. Imagine that you need a video clip of a specific person, talking about a specific topic, at a specific location. Seems impossible? Not with Mimir!

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Automate your subtitling

Mimir integrates with a wide range of AI technologies for automating many time consuming tasks, such as speech-to-text transcription and translation.

From an easy to use script editor, Mimir users can edit transcripts, highlight segments, and create subtitles.

Users can find the content they need with searching for spoken words in transcripts and in translated transcripts.

See AI overview

Integrate with Adobe Premiere

You can access Mimir directly from Adobe Premiere Pro, hosted within the editing application. This makes all the regular Mimir functionality available for the video editor, and you can import clips into a project, create sub-clips from text selection, and more.

With Mimir, editors can work with proxy or high-res material.

With proxy workflow, the files are only 1-2% of the original content size. This allows you to use less powerful computers, and you don’t need to worry about your network or internet connection. This especially applies when you combine it with a central conform workflow.

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