Cloud media production and collaboration

Mimir is a media collaboration and production platform for professionals that runs in the cloud. Mimir has production asset management, archive, asset management, and object-store features. It integrates with a wide range of AI technologies for automatic metadata enrichment. Mimir is used by production companies, broadcasters, digital agencies, schools, organisations and companies worldwide.

With its new live features, Mimir can control AWS Elemental Live supporting customers who want to minimize their on-premise infrastructure and save costs.

Mimir supports live transcription, adding to the extensive list of integrated artificial intelligence technologies for AI-assisted metadata logging.

Mimir users can manage their live schedules with tight integration to Adobe Premiere Pro for their editing projects. 

With Mimir anyone working with video and images can easily find what they need for their stories and projects. Mimir has an easy to use search with built-in advanced search options.

Mimir users can search for media titles, persons, objects, spoken words, translated spoken words, and any other logged metadata. Search filters can be combined for advanced search.

Finding the content you need is fast and reliable, saving you both time and money. And maybe you can discover new assets from your archives?

With Mimir, you can move your media assets to the cloud and at the same time automate your metadata logging by using the integrated artificial intelligence (AI) services. Time consuming tasks, such as speech-to-text transcriptions, multi language translations, event tagging, object and face recognition, and more, are done automatically for you. 

Mimir can be set up in an all-cloud environment and in a hybrid cloud environment.

High resolution material can be uploaded directly in the Mimir web application with a lower res version (proxy) available for both preview and for editing.

Mimir integrates with a range of AI technologies for face and celebrity detection. Using the celebrity service from AWS, as example, gives access to 600.000+ celebrities. 

In addition, customers can build their own persons collection and share this between all Mimir users, making it easy to find who they need from their media archives.

When searching for a person and for spoken words from video transcripts, Mimir highlights where in a video clip the person appears. Imagine that you need a video clip of a specific person, talking about a specific topic, at a specific location. Seems impossible? Not with Mimir! 

You can access Mimir directly from Adobe Premiere Pro, hosted within the editing application. This makes all the regular Mimir functionality available for the video editor, and you can import clips into a project, create sub-clips from text selection, and more.

With Mimir, editors can work with proxy or high-res material.

With proxy workflow, the files are only 1-2% of the original content size. This allows you to use less powerful computers, and you don’t need to worry about your network or internet connection. This especially applies when you combine it with a central conform workflow.