Designed with speed, productivity, and continuous delivery in mind – we released 224 real improvements in 2025 in over 92 deployments direct to customers’ production systems with zero downtime. That’s not counting bug fixes or backend stuff.
While other vendors might offer a handful, or even a single update per year, often requiring you to migrate systems, manage compatibility risks, or purchase new hardware to access the latest features, Mimir ensures every single user gets every innovation at the speed of release.
No upgrade cycles. No platform migrations. Just immediate, always-on access to the best we have to offer. And while it’s hard to pick favorites of all our updates this year, our top three are:
Cut in the browser and keep moving. Producers assemble clean packages and social cut‑downs in the browser. J-cut and L-cut? Check. Audio control and keyframes? Of course. Dissolve, blurring, you bet. Advanced auto-framing to match your desired output format for social platforms? Included.
The outcome is straightforward: fewer handoffs and idle gaps, more finished pieces per day, and edits that can start while media is still flowing in – exactly what deadline‑driven teams and high‑stakes stories need when moments are moving fast.
Shoot, and upload from iOS or Android straight into Mimir. Uploads arrive as growing files, instantly searchable and editable, so work can begin while events are still fresh. Stable, fast uploads directly in your library, ready for transcription and editing immediately. This collapses “capture → transfer → log” into one step, cuts retries and delays, and helps timely clips make their deadlines – from live sports and breaking news to product marketing shoots and leadership comms.
Media houses are not just for video. Images, audio, and graphics are also essential parts of the publishing workflow which is why we took Mimir beyond video this year. Powerful image handling brings side‑by‑side comparison, deep zoom, any‑ratio crop, quick metadata jump points, bulk updates, and custom metadata embedded on export – so massive photo libraries live right alongside your video in one home. Customers are already moving tens of millions of images into Mimir, consolidating decades of archives next to live production.
Bulk importers and de‑duplication keep messy legacy archives from polluting your new library. Similarity search and near‑duplicate detection help teams pick the best shot, or clip, without wading through look a-likes. Audio got serious too: up to 16 full channels with routing, mixing, muting, and export in any configuration you need, plus growing‑audio support and full waveform visibility. And search got smarter. Semantic search now pairs AI understanding of visuals and context with rich, automated metadata filters, so you don’t just find “a tag,” you find the right moment.
Kelda, Mimir’s media‑processing and render engine, brings broadcast signals and streams straight into Mimir. Support for off‑the‑shelf Blackmagic DeckLink cards means baseband SDI/2110 sources can be captured on standard workstations; audio capture and stream recording (SRT, RTMP, HLS, and more) drop in as growing items you can search and cut – shortening the path from camera to cut and lowering setup costs.
The outcome: brand and editorial teams move faster in one place for images, audio, graphics and video; and everyone finds usable shots and stills in seconds – turning more of the archive into finished output.
Mimir’s edge isn’t just that we ship often – it’s how we ship, and what that unlocks. Built on a serverless architecture, every customer runs the same version and receives micro‑updates weekly without upgrade projects. The payoff: we can respond to feedback fast, iterating on workflows and UX week by week rather than waiting for the next ‘big release’.
Speaking of releases, here are a few of our other updates from this year worth mentioning:
The result is a real single source of truth across video, images and audio, with AI‑powered discovery that keeps getting smarter. In practice, that shows up as predictable output at scale for global brands and speed‑to‑air for live news – fewer escalations for IT, fewer re‑opens in edit, and better stories finished, faster.
Want to transform how your team manages, edits, and delivers video?